Primarily aimed at brand partners and co-manufacturers, the resource hub also provides technical insights, updated market intelligence and microbiome science that support consumer benefits and identify personalised probiotic strains and formulations.
An initiative between IFF Health, formed from the merger between IFF and DuPont Nutrition & Biosciences, and the HOWARU probiotics business, the hub offers brand owners ways to personalise their products.
The resource also provides opportunities to research probiotics and botanicals combinations and learn about the finished formats at the IFF Health Concept Lab.
“The revamped site provides customized resources including regulatory and technical expertise and support for supplement co-manufacturers seeking to develop innovative formulations for their customers,” says Jennifer Montgomery, global brand manager, IFF Health.
Succeed in health and wellness
“By helping users expand their knowledge of emerging strains and formulations, we’re equipping them with the strategies needed to succeed in the ever-evolving health and wellness space."
Entitled “What’s the Gut?” users can tune in to the monthly podcast series that focuses on harnessing the power of microbiome innovation and intelligence, targeting emerging brands and product categories.
The on-demand immersive virtual educational summits includes content covering ways to unlock growth and sustainability in a competitive market, the latest microbiome innovations and solutions to expand brands in an evolving marketplace.
“Whether you’re just getting started in the microbiome space or you’re an established manufacturer, product intelligence is a value-add,” adds Natalia Melo, North America Commercial Marketing Manager. IFF Health.
“Our goal was to create a go-to hub that empowers brands to understand the full life cycle of a strain and formulation development and equip them with the resources needed to feel confident in formulating their next-level product.”