IFF Health unveils new health concepts for women

This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.

By Danielle Masterson

- Last updated on GMT

Related tags IFF Health Supplyside west Probiotics vaginal microbiome

It’s no secret that women have long been underserved by the health and wellness industry, but if you walked the SupplySide West floor, you may have noticed a shift. More and more companies are introducing cutting-edge products for women, including IFF Health, who just unveiled its newest HOWARU probiotic combinations.

“Women are really unique. We have a separate microbiome that it's all of our own–the vaginal microbiome. So having vaginal health, support and urinary tract support is really specialized to women and they are looking for additional benefits. So we've launched several different holistic combinations that really look at wellness concerns for women, allowing them to have released flexible applications of flexible formats to seek out the specific benefits that they're looking for in vaginal health. So for the vaginal Health probiotic strains we have clinically studied research that helps support urinary tract health and vaginal colonization with these specific probiotic trends,”​ explained Buffy Stahl, technology scouting and open innovation leader at IFF Health.

Stahl said many women are seeking products to help with stress management followed by beauty from within. 

“Cognitive support is a big area for women for stress support. Keeping focused is really a top concern for women. We also look at things like Beauty from within, right, right, you know, A couple of years ago, we were wearing less makeup, we were you know, trying to we were you know, not having to go into a hair appointments and things. So women are looking at, hey, how can I find a supplement regimen that's going to help you have a more natural approach to skin beauty. So skin, beauty, probiotic benefits, together with other ingredient combinations are something that are really trending,”​ said Stahl. 

Another thing that’s trending is convenience. IFF offers probiotic combinations in gummies, chocolates,  as well as stick packs that can be dissolved in water.

Stahl said IFF has a little something for every woman: “Depending on what you're looking for from a benefit perspective and a taste perspective, we have things like low sugar dark chocolate, or we have some really tasty formulations with IFF flavors in a gummy.”

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