NutraCast: Rugby player-turned-entrepreneur makes CBD for pro athletes

This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.

By Danielle Masterson

- Last updated on GMT

NutraCast: Rugby player-turned-entrepreneur makes CBD for pro athletes

Related tags nutracast Unmetered CBD Mental health

In 2018, George Kruis and Dom Day created the brand fourfive to address pain, sleep and recovery. Today the company is the official wellness supplier to a number of world-class teams.

We often hear from brands and researchers, but we don’t always get the athlete’s perspective. George Kruis is a professional rugby player with 12 years of experience playing International and club level rugby. His skills have landed him three European titles and four Premiership trophies for English Premiership club Saracens; as well as over 45 caps for England during two World Cups and a British and Irish Lions tour. Today, Kruis is the co-founder of the CBD brand fourfive.

“I think for me, sleep is the biggest key in recovery of any sort. So as an athlete you, we've always been told to get your sleep because that's where you'll do the majority of your recovery as well. So yeah, our target is for sleep. For me, it's been a godsend to be honest,”​ Kruis said. 

While his focus is on sleep and recovery, that isn’t true for the majority of his customers. Kruis said mental health has been the largest driver of sales, even though the company doesn’t target it specifically. 

“When we've done surveys, the most common reason someone will buy our products is because of anxiety and stress, which for me, I was quite surprised at that,” ​said Kruis. “But it's also quite telling around maybe where a lot of people's heads are at the moment and where mental health is at the moment. With everything going on in the world, it’s quite a scary place.”

To hear more on the fourfive’s strategy, the science and regulation challenges of CBD, listen to the NutraCast.

You can also subscribe on iTunes​, Spotify​, Stitcher​ and wherever you get your podcasts.

Related news

Related products

show more

Premium Partially Hydrolysed Whey Protein Isolate

Premium Partially Hydrolysed Whey Protein Isolate

Glanbia Nutritionals | 25-Jan-2023 | Product Presentation

Hydrolysed whey proteins offer consumers even more than the standard whey protein isolates and whey protein concentrates on the market. Provon IsoHi provides...

Give joint health consumers what they want

Give joint health consumers what they want

Lonza | 17-Jan-2023 | Insight Guide

It’s no secret the pandemic had a profound effect on the way we live and move. Consumers of all ages now want to get back to doing the things they love,...

eBook: Press reset on joint health with Lonza

eBook: Press reset on joint health with Lonza

Lonza | 23-Sep-2022 | Technical / White Paper

It’s no secret the pandemic had a profound and prolonged effect on the way we live and move. Now, consumers of all ages are looking to press reset on their...

Related suppliers

Follow us

Products

View more

Webinars