NutraCast: OK Capsule on identifying opportunity to achieve personalization at scale

This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.

By Danielle Masterson

- Last updated on GMT

NutraCast: OK Capsule on identifying opportunity to achieve personalization at scale

Related tags nutracast Unmetered Personalization vitamin packs

From personalized packaging to smart tech and sustainable packaging, there have been a lot of advancements in recent years within the dietary supplement industry. So what are some of the trends shaping the market and how do we stay on top of those given all the supply chain woes? OK Capsule provides the technology, products, fulfillment, and strategic support for companies. The company’s CEO and co-founder Dr Andrew Brandeis joined the NutraCast to offer a few insights on what companies can expect.

Brandeis said a few years ago he noticed industry trends that were veering towards more personalization. 

“So there's companies like Care/of or Persona that were building their own direct-to-consumer personalized interfaces, and then they would ship personalized daily packs to their customers,”​ said Brandeis.

“The problem though, is that it's a pretty big lift for most supplement companies to make that offering for themselves. There's millions of dollars worth of equipment, there's millions of dollars worth of tech infrastructure that has to go into place in order for a supplement company to be able to make the transition from bottles to personalized packs for their customers. So I saw this as an opportunity, instead of each supplement company making that investment on their own, it struck me that there's an opportunity to create a platform that is pretty plug-and-play, turnkey for supplement companies, to make that transition from bottles to daily packets, without a big upfront investment.”

In the very near future, Brandeis said he expects to announce some exciting partnerships with “some of the biggest retail brands of supplements, household names that people know.”

To hear more on opportunities, challenges and trends in personalized supplements and the future of sustainable packaging, listen to the NutraCast.

You can also subscribe on iTunes​, Spotify​, Stitcher​ and wherever you get your podcasts.

Related news

Follow us

Products

View more

Webinars