April Launch Pad

This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.

By Danielle Masterson

- Last updated on GMT

Related tags Sleep launch pad

It may be April, but spring awakening is far from sight. Based on new launches, hibernation mode is still in full effect. From magnesium to ashwagandha to the Crocus sativus flower, this month has all the ingredients for sleep and relaxation.

Magnesium for the ZZZs

AvalonX and MD Logic Health have teamed up again to launch their latest co-branded dietary supplement, Magnesium Nightcap. This product supports sleep, mood, and memory.

Magnesium Nightcap features magnesium L-threonate, a highly bioavailable form of magnesium chosen for its clinical results demonstrating its ability to readily cross the blood-brain barrier. Magnesium Nightcap contains no stearates, palmitates, silica, dioxides, rice or rice products, soy, phthalates, natural or artificial colors, or flavors. It is non-GMO, utilizes vegetarian capsules, and is free of common allergens. Magnesium Nightcap is also tested multiple times for purity and potency, and to be free of heavy metals and mold.

So extra

CV Sciences just dropped its +PlusCBD Reserve Collection Extra Gummies. The +PlusCBD Reserve Collection Extra Gummies offer a micro-dosing experience by combining CBD with THC in a 5:1 ratio. The gummies contain 5 mg of THC – twice the THC as in the original Reserve Collection gummies.

The Dragon Fruit flavored gummies are naturally flavored, sweetened with organic cane sugar, and feature a sugar coating. They are made with full-spectrum hemp extract, extracted using CO2, and manufactured in CV Sciences’ cGMP-certified facility.

Trace Mineral’s new lineup

Trace Minerals announced the launch of seven new products to add to its product line, including Zerolyte Electrolyte Drink Mix, Wholefood Minerals, Bone & Marrow, Beef Tallow, Collagen Peptides, and Liquid Omega-3 for adults and children.

  • ZEROLyte Electrolyte Drink Mix is a sodium and electrolyte drink mix aimed at replenishing essential electrolytes lost through exercise and other daily activities to keep the body hydrated and full of energy. ZEROLyte contains ancient sea salt, coconut water, potassium, magnesium, and a full spectrum of ionic trace minerals from ConcenTrace.
  • Wholefood Mineral capsules contain Atlantic kelp, wildflower bee pollen, and sea salt, along with a full spectrum of ionic trace minerals from ConcenTrace. They offer a potent blend of electrolytes to support hydration and athletic performance.
  • Bone & Marrow capsules are rich in calcium and provide support to bones, joints, and connective tissue by boosting mineral absorption. They also promote healthy teeth and overall oral health.
  • Beef Tallow contains fatty acids and supports the absorption of fat-soluble vitamins (such as vitamins A, D, K, and E). It also promotes healthy skin and offers immune support.
  • Collagen Peptides offer support to hair, skin, nails, teeth, and joints. It includes not only collagen powder, but the necessary cofactors the body needs to synthesize collagen, including vitamin C, zinc, copper, manganese, and full spectrum ionic trace minerals from ConcenTrace.
  • Adult Liquid Omega-3 promotes brain health and cognitive development and boosts immunity by helping to reduce inflammation throughout the body. It also helps to stimulate fetal visual development throughout pregnancy and infancy and supports visual function throughout life. It supports healthy nervous system function.
  • Children’s Liquid Omega-3 promotes brain health and cognitive development in children, reduces inflammation, and boosts immunity. It supports healthy eye development, visual function, and nervous system function. It also comes in a kid-friendly orange flavor.

Digital Wellness

Lightbody just debuted Digital Wellness to address vision health for women. Studies suggest women are at higher risk for vision problems, eye diseases, and blindness.

The supplement features a proprietary ocular botanical blend, including MaquiBright, which has been proven to relieve occasional eye dryness and eye strain. In addition, FloraGLO, Lutein & Zeaxanthin combination act as filters blue light and produce a protective layer called macular pigment that is beneficial for daily preventative eye care. The trademarked ingredients are gluten-free, dairy-free, sugar-free, and GMO-free.

Just relax

Youtheory just launched Ashwagandha + GABA, which features 100mg of pharmaGABA to overcome stress and encourage relaxation–without promoting sleepiness. It also contains KSM-66 Ashwagandha. The offering aims to help maintain healthy cortisol levels which leads to other benefits such as weight regulation and blood pressure management.


Outwork Nutrition has unleashed Sleep, a natural sleep aid to help users fall asleep faster, improve sleep quality and support mood. The brand says the formulation behind Sleep was extensively researched and created using only clinically dosed, evidence-based ingredients that have actually been researched in healthy adult populations.

Sleep contains melatonin as well as L-theanine, an amino acid that promotes relaxation. The company said the star ingredient in Sleep is affron, a natural saffron extract from the Crocus sativus flower that has been linked to improved sleep in healthy adults with self-reported sleep disturbances.

Support joints with gel

Healthycell announced the launch of Joint Health & Mobility, a new gel supplement designed to support healthy joint performance, comfort, and range of motion, with a blend of extracts and lubricating nutrients, including curcumin, omega-3, chondroitin, glucosamine, and hyaluronic acid.

Healthycell leverages a patent-pending MICROGEL technology to deliver nutrients in a pill-free experience. The ingestible gel can be taken straight from the gel pack, mixed into drinks or blended into smoothies.

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