Vitafoods 2023 Highlight: Holistic Health

By Olivia Haslam

- Last updated on GMT

Related tags vitafoods Sleep ashwagandha Beauty from within stress management skin health Probiotics holistic nutrition

Holistic health solutions can provide a comprehensive and integrated approach to wellness aligning with consumer preferences for natural solutions and preventive health strategies, evidenced by innovations showcased at Vitafoods.

Florencia Moreno, global business development manager of health & nutrition for Rousselot, introduced the collagen supplier's ‘Beyond Beauty’ powder mix prototype developed with Fonterra’s Nutiani probiotics.

The product is designed to support healthy gut microbiota for the benefit of supporting skin health. Moreno states: “It brings the well-known benefits of collagen peptides, utilising the gut-skin axis.”

Derek Tobin from Epax confirmed that beauty-from-within was a strong area for innovation, explaining the fatty acid supplier is looking into supporting a clinical study on eczema, utilising its new ingredient, Epax Cetoleic 10 – an omega-11 marine lipid, to aid skin inflammation.

Prinova’s Tony Gay drew attention to the trend for relaxation focused products, saying: “Anti-stress, calming ingredients are a big area in supplementation.”

He presented the firm's pea-protein hot chocolate drink 'Chill Out Chocolate’, which contains the firm's branded L-Theanine ingredient sourced from green tea extract. The product, he said, is designed to “help you to relax, and stay calm before bedtime”.

And Joris Dewit, from Lonza, affirmed sleep as an area of interest, stating: “The main products in our opinion that are hot and trendy, are for mood and sleep.”

He presented the firm's liquid-filled dual-capsule delivery mechanism Capsugel, designed to enhance ingredient functionality, something he says is very utilisable in the area of sleep.

Noting that “sleep is all about, firstly getting to sleep, and secondly, avoiding waking up,” Dewit suggests the dual-capsule delivery mechanism can be used to address both areas.

On the theme of sleep, Niahm Hunt, marketing manager for Kerry Taste and Nutrition, presented a series of gummies, one of which addressed the area of insomnia and stress.

The lemongrass gummy, containing Kerry’s Sensoril ashwagandha backed by 16 clinical studies, Hunt explained.

“We know consumers are looking for more clinical research and more science behind functional ingredients to show that they really work,” she said, affirming the need for continued research.

Hunt explained that within the area of stress solutions, botanicals are favoured and ashwagandha remains the leading ingredient.

She said: “Botanical ingredients for stress and sleep are really exploding in the market at the moment, but ashwagandha remains the number one botanical for stress.

“We know that 59% of consumers associate ashwagandha with support for sleep goals.”

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