All news articles for May 2023

Getty | Michail Petrov

Health claims 101: How to legally communicate to the consumer

By Nikki Hancocks

There are a range of permitted health and nutrition claims available for food, drink and supplement brands to communicate the benefits of their products, but marketers must tread carefully to avoid common pitfalls which lead to fines and reputational...

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.


Editor's Spotlight: Startup Focus

Startup Goodrays creates “CBD for every occasion”

By Olivia Brown

UK-based startup Goodrays is seeking to bring the benefits of CBD to multiple consumer occasions throughout the day with its wide range of oils, gummies, and drinks.

Pomegranate extract may benefit eye health, study finds

Pomegranate extract may benefit eye health, study finds

By Olivia Brown

A new study suggests that Euromed S. A.’s pomegranate extract, Pomanox (PMX), may exhibit significant anti-inflammatory benefits within an in vitro model of human reconstituted corneal epithelial cells.

Key themes from Vitafoods 2023

Key themes from Vitafoods 2023

By Nikki Hancocks

Innovation themes seen on the exhibitor floor at Vitafoods Europe this week (May 9-11) included women's health, cognitive health, innovative formats, gut health, and beauty-from within.

Getty Simonkr

ESSNA welcomes Luca Bucchini as new Chair

By Nikki Hancocks

The European Specialist Sports Nutrition Alliance (ESSNA) has welcomed new Chairman Luca Bucchini to take the place of former chairman Dr Adam Carey, who was in the role for more than a decade.

getty | stockdevil

Research rules out antioxidants to prevent bone loss in astronauts

By Nicola Gordon-Seymour

Supplementation with an antioxidant ‘cocktail’ failed to improve bone mineral density (BMD), bone mineral content (BMC), and bone structure in healthy males following an 88-day regime, including head-down tilt bed rest (HDBR), conclude researchers.

GettyImages - Delivery formats / ThamKC

Pill fatigue: key hurdles in alternative formats

By Olivia Haslam

Pill fatigue and demand for convenience fuels innovation in alternative delivery formats, but efficacy and cost are significant hurdles, according to a Vitafoods Insights’ market innovations report.

GettyImages - Asperation / Ross Woodhall

Making metabolic health fun and futuristic

By Olivia Haslam

When tapping into the metabolic health supplements space, brands should take inspiration from 'aspirational' and personalised products, industry experts have advised during a Vitafoods online panel discussion.

Vitafoods insights: the cost of going green

Vitafoods insights: the cost of going green

By Olivia Haslam

The European supplements industry has expressed widespread support for government-enforced sustainability standards in a Vitafoods Survey, but it doesn’t want to shoulder the cost.

Image courtesy of Ritual

Ritual makes entry into skincare category

By Danielle Masterson

The company, known for its traceable ingredients, said the move not only marks a new category for the brand, but also revamps how skincare is viewed.

Getty | BsWei

Polyphenols supplier Fytexia acquires Vital Solutions

By Nikki Hancocks

Fytexia, an ABF Ingredients (ABFI) company, is aiming to expand its health targets with the acquisition of Vital Solutions, a German company specialising in natural science-based ingredients for supplements and functional foods.

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