This session will discuss how consumers’ mindsets have been shaped and their health concerns have changed in response to the global pandemic. With key areas of increasing concern including immunity and cognitive health, this session will discuss what sorts of products and services consumers are turning to in their aim to stay in optimum health. Hughes will also discuss the rising interest in preventative health methods which has led to ‘healthy ageing’ becoming a concern for a younger demographic of consumers. As the pandemic creates a recessionary environment this also creates several challenges impacting better-for-you lifestyles and Hughes will explain how this will change purchasing and exercising behaviours.
