White Paper

GreenGrown®: Developing Loyal Vegetarian Customers

Format: PDF file | Document type: White Paper | Promoted Content

This content is provided by Ethical Naturals Inc. (ENI), and any views and opinions expressed do not necessarily reflect those of www.nutraingredients.com


Significant revenue potential now exists in the mature glucosamine market for manufacturers that tap into the rapidly growing vegetarian-aware and GMO-apprehensive markets.

Today in the U.S., 35% of supplement users say that a vegetarian source is important—up from 26% in 2006. These vegetarian-aware consumers buy 3x’s more supplements and demonstrate brand loyalty. At the same time, 48% of consumers are very concerned about GMOs in their diet and 87% think non-GMO products are inherently healthier. Manufacturers can win market share by catering to the growing and fiercely loyal vegetarian and non-GMO segments.

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