In the dietary supplements category, the main priority for consumers is efficacy.
Do the products they buy and use really work for them? And if they do work, how will they know? It’s here that digital technology can play an important role.
Channeled in the right way, smart devices are the gateway for nutrition companies to interact directly with consumers, who value real time, personalized information much more highly than general information. Digital technology offers dietary supplement brands a unique opportunity to build a one-to-one relationship with consumers that’s based on trust.