Better-tasting and convenient performance foods are attracting
growing numbers of Europeans, many of whom are not sports
professionals, reveals a new report.
Manufacturers of sports nutrition products will have to clean up or
face the consequences of increased scrutiny from Europe, which this
week called for further action against doping.
Regular use of high performance sports drinks could lead to
troubling levels of tooth erosion, opening the door for the
development of low-corrosive alternatives, said scientists at the
University of Birmingham, UK yesterday.
The Olympic Games have triggered a raft of new sports drink
launches and heightened marketing activity that will benefit
further growth of Europe's €1 billion sports drink sector. But the
sector continues to attract a wider range...
Leading sports drink manufacturers are hoping to increase market
shares this year with major marketing campaigns to coincide with
the Olympics. But the more specialist sector could also get a boost
if a new protein-containing drink...
An alliance of sports supplement makers has managed to stall the
launch of a new European regulation that is set to tightly regulate
foods and beverages marketed to sportspeople.
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
An energy drink developed by chemicals firm DSM is set to gain
further exposure prior to a commercial launch with use by the Dutch
national football team during Euro 2004.
Dutch vitamins and ingredients company DSM says its new sports
drink, PeptoProSports, has cleared tests for banned substances,
ahead of its launch during this year's Olympics.
Global sports and energy drinks showed continued growth in 2003,
far outpacing soft drinks in general with a 7 per cent increase,
according to new data from beverage industry analysts Canadean.
Manufacturers of sports nutrition products have formed a new
alliance to better represent their trade in the face of a
forthcoming directive, set to tightly regulate foods and beverages
marketed to sportspeople.
The UK is to launch the world's first scheme to screen sports
supplements for contamination with illegal performance-enhancing
drugs, according to a report in the New Scientist this week.
Leading Irish drinks group Cantrell & Cochrane has launched its
first functional beverage, an isotonic sports drink aimed at Irish
athletes and backed by a marketing budget of €1 million.
A new drink developed by Dutch life sciences company DSM helps
athletes achieve better performance levels than a normal,
sugar-based sports drink, claims the company.
A group of the world's nutrition experts met at the International
Olympic Committee's headquarters in Lausanne, Switzerland, this
week to review the latest developments in the world of sports
nutrition.
Swiss plant extract manufacturer Flachsmann yesterday introduced
its Green Mate extract to visitors at Vitafoods, the nutraceuticals
and functional foods show taking place in Geneva this week.
UK drug analysis company HFL has launched a testing service to
check for drug contamination of sports supplements. The new tests
will detect IOC-banned drugs such as nandrolone and ephedrine, in a
range of supplement formulations.
Early results from a new study show that adults who eat raisins
prior to and during intense workouts may modulate their levels of
oxidative DNA stress.
ConsumerLab has released details of the first nine products to pass
its "Athletic Banned Substances Screening Program". The programme
was set up at the request of the United States Olympic Committee.
German company Degussa BioActives, a leading maker of creatine
products, has been focusing on its sports nutrition segment this
year, actively promoting Creapure and other sports products at
trade shows. NutraIngredients.com spoke...
Sales of sports and weight loss supplements will continue to grow
at a fast pace over the next few years helped by increased
investment in packaging, marketing and advertising.
Clearly Canadian Beverage Corporation has introduced a new flavour
to its range of Reebok-branded sports drinks. The blackberry
variant joins the natural, berry and citrus flavours already
available.
US company Nutravail has created a line of supplements which it
claims are guaranteed free of substances banned by the
International Olympic Committee.
The European Commission has taken the Italian authorities to the
European Court of Justice over its regulations governing sports
nutrition products. The Commission said that the Italian rules area
barrier to free trade within the...
