Personalised nutrition

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The nutra space: Eyes turn to 2017

By Annie-Rose Harrison-Dunn & Shane Starling

Only the seemingly foolish would have predicted 2016 would see the UK vote to leave the EU and Donald Trump win the US presidential election. But in the post-truth era, these are the facts.

'Personalisation is already being practiced by consumers as individuals in their everyday food choices and it's now evolving to a more technology-based level,' says marketing expert.

P-Fit: Protein market game changer or nice little niche?

By Lynda Searby

Does P-Fit, the personalised protein service launched last month, have the potential to 'disrupt' the category, as one protein expert suggests, or will it settle quietly into a humble but high value niche? NutraIngredients seeks views from the...

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