As the lines continue to blur between beauty and wellness products, Cosmetics Design-USA caught up with Neutrogena’s team of experts at CES about its innovative collaboration with UK-based wellness brand Nourished.
Special Edition: ACTIVE BEAUTY – VITAMINS, MINERALS AND PLANT POWER
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
UK-based skin wellness startup Forest Spa Finland has developed a supplement and face serum from a blend of Nordic-sourced adaptogens, both designed to improve overall skin immunity and health from the inside and out, its founder says.
There are plenty of opportunities to address immunity in the beauty and personal care space, particularly in developing active topicals, nutrient-dense ingestibles and combined kits that plug beauty routine needs and target holistic health, says Mintel.
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?