Brand

Alpro says it 'remains steadfast' in its plant-based mission following criticism of its acquisition by dairy giant Danone.

Alpro: 'we made a mistake and we’re really sorry'

Twitter storm blows up Alpro's dairy problem

By Annie Harrison-Dunn

Belgian manufacturer of plant-based dairy alternatives Alpro has been caught in a Twitter storm after it tweeted that a healthy diet consists of one third animal-based products. Disgruntled vegan followers referenced the company’s recent acquisition by...

Raisio sales rise 14%; Benecol steady

Raisio sales rise 14%; Benecol steady

Ingredients, grain, snack brand and stanol-based cholesterol-lowering Benecol brand owner Raisio had a healthy Q3 with revenues up 14% to €160m from €141.7m in Q3 2011.

Marketing without health claims

Marketing without health claims

Health claims are not the be-all and end-all when it comes to marketing health food products, says Alan Ruth, CEO of the Irish Health Trade Association, in this guest article.

Picture Copyright: Matt McDaniel

WEEKLY COMMENT

Heineken’s dog fight 'distress' shows the perils of viral marketing

By Ben Bouckley

Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...

Spotlight

Follow us

Featured Events

View more

Products

View more

Webinars

Featured Suppliers

All suppliers