International Flavors & Fragrances Inc (IFF) and DuPont’s Nutrition & Biosciences (“N&B”) completed their €40.7bn merger yesterday (February 1st) and revealed a modernised identity for the new industry giant.
Online retailer Vitacost.com is aiming to boost transparency and consumer understanding with a re-launch of its own brand of dietary supplements with new names and simplified packaging.
Belgian manufacturer of plant-based dairy alternatives Alpro has been caught in a Twitter storm after it tweeted that a healthy diet consists of one third animal-based products. Disgruntled vegan followers referenced the company’s recent acquisition by...
Dispatches from Canadean International Beer Strategies, Amsterdam
Social media strategies need to refrain from insistently pushing brands; but instead add value for consumers, explains Ashley Vinson, head of brand strategy Benelux, Twitter.
UK sports nutrition brand Science Fitness has challenged firms to ramp up quality control (QC) measures to reduce the risk of sector-wide implication in doping cases via contamination.
The South African Competition Commission has given its blessing to Nestlé’s $11.85bn global acquisition of Pfizer Nutrition – leaving it in the hands of the country’s Competition Tribunal to approve the deal.
Ingredients, grain, snack brand and stanol-based cholesterol-lowering Benecol brand owner Raisio had a healthy Q3 with revenues up 14% to €160m from €141.7m in Q3 2011.
Health claims are not the be-all and end-all when it comes to marketing health food products, says Alan Ruth, CEO of the Irish Health Trade Association, in this guest article.
The CEO of UK start-up Provexis is bullish about the company’s prospects to develop its Fruitflow tomato extract and the Science in Sport (SiS) sports supplement range it acquired a year ago for €10 million.
Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...
Arla Foods has announced a strong set of results for 2011, and the company has told DairyReporter.com that this is due in large part tighter ‘global brand’ focus that is boosting its entire portfolio.
UK Benecol licensee, McNeil Nutritionals, says “daily messaging” of its core audience is the key behind its rise to leadership in the UK cholesterol-lowering foods market.
Raisio, the Finnish ingredients supplier and owner of the Benecol plant stanol cholesterol-lowering range, reports lower sales and profits for the second quarter of 2009, drops the company said it was prepared for.
Nutrition 21, the New York-based dietary supplements manufacturer
and ingredients supplier, has turned in a near-400 percent increase
in losses as it restructures and rebrands its range and settles
"outstandings".
Sales of oxygen-enriched water have almost quadrupled in Germany
since 2002 to 30 million litres. But in the US where it has been
available for over a decade longer, growth has been attributed to a
much more sophisticated product,...
The founder of leading UK sports nutrition company Maximuscle has
sold the business for £9.7 million (€14.48m) to a private equity
group, which is hoping to double sales at the firm in the next two
years.
UK-based natural healthcare company William Ransom has appointed
two non-executive directors, to help boost its brand development
strategy, as it continues to acquire consumer health brands.
Directors of cranberry growers co-operative Ocean Spray have
rejected a bid from rival Northland to purchase its juice business
and brand name, saying the unsolicited bid was calculated to cause
disruption among its grower-owners...
Gregg Engles, chairman and chief executive officer of Dean Foods,
the biggest US dairy processor, has said he is confident that the
recent acquisition of soy food producer White Wave will prove an
excellent investment as the market...
Leading Brands, the Canadian food and beverage brand management
company, is launching a range of Optimized Performance drinks,
designed to enhance hydration and performance in athletes.
