Missing breakfast is “associated with a significantly increased risk of mortality from cardiovascular disease”, according to a new study published in the Journal of the American College of Cardiology.
Special Edition: Powered up and packing nutritional punch
A Zambian company has launched a fortified breakfast cereal; the profits of which will secure business for poverty-stricken farmers and aid conservation work in the Luangwa Valley.
Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
The Kellogg Company is pushing its updated research compendium spanning scientific research that plugs the health benefits of cereals as a breakfast choice.
Bakery and cereals account for almost 23 per cent of the global functional foods market with sales worth $5.5bn between 2006 and 2010, claims Leatherhead Food Research; And heart health is the leading claim in the sector.
