Cholesterol

ASA said the Benecol TV ad,

“This has to be one of the most stupid regulatory rulings that I have seen.”

Benecol blood boils after cholesterol ad lanced

By Shane STARLING

Cholesterol-battling plant stanol-based Benecol has been busted in the UK for exaggerating TV advert claims even though they were based on UK National Health Service (NHS), British Heart Foundation (BHF) and World Health Organization (WHO) data.

EFSA rejects caffeine (alertness) and sterol (cholesterol) claims

EFSA health claim opinions

EFSA rejects caffeine (alertness) and sterol (cholesterol) claims

By Shane STARLING

Less than 75mg of caffeine per serving does not increase alertness, and the cholesterol-lowering ability of plant sterols cannot be communicated in food supplements, the European Food Safety Authority (EFSA) has found in two new opinions.

Study unlocks cholesterol-lowering activity of blueberry

Study unlocks cholesterol-lowering activity of blueberry

By Stephen DANIELLS

The potential cardiovascular benefits of blueberry may be related to the berries’ anthocyanins interacting with bile acids to promote cholesterol reduction, suggests data from a study with hamsters.

Study reveals ‘two faces’ of vitamin E oxidation

Study reveals ‘two faces’ of vitamin E oxidation

By Nathan Gray

Research investigating the effects of tocopherols on cholesterol markers has suggested that the vitamin E molecules have different oxidation patterns depending on the compound they are attached to.

Carotech's ingredient is extracted from palm oil

Vitamin E tocotrienols may reduce cholesterol: RCT data

By Stephen Daniells

Supplements containing a mixture of tocotrienols – forms of vitamin E – may reduce cholesterol levels by about 15 percent in people with raised cholesterol, says a new study from Malaysia.

Consultant: Walnut positive health claim opinion is “astonishing”

Consultant: Walnut positive health claim opinion is “astonishing”

By Shane Starling

Friday’s fourth batch of article 13 general function health claims highlighted inconsistencies in the European Food Safety Authority (EFSA) approach, according to Joerg Gruenwald, PhD, the president of German health claims consultancy and CRO, Analyze...

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