Getty | BrianAJackson

Becoming an influencer: How to turn online chatter to prebiotics

By Nikki Hancocks

Social media is a great place to communicate the benefits of gut health products but this takes brands to a world where they are competing with global pop stars and influencers for consumers' attention, so communication strategies need to be up to...

red meat, health advice, conflicting messages, health risks

Conflicting information can compromise official health advice

By Lynda Searby

Official communications about the health risks associated with a food lose credibility with consumers when they are exposed to new information emphasising the benefits of that food – regardless of the source of the new information. 

Stephen Daniells and Shane Starling from FoodNavigator and NutraIngredients

Key Insights from Food Vision

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

By Kacey Culliney

What is the future of food? Simple communication of complex advances will be crucial, as well as picking up the pace amid a global population boom to feed the world nutritiously and sustainably, according to FoodNavigator and NutraIngredients senior editors.


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