Science is becoming sexy as consumers and media realise the importance of getting their nutrition and health facts straight from the scientists, and the science nutrition firm Zoe is spearheading consumer communication on all things gut health.
Social media is a great place to communicate the benefits of gut health products but this takes brands to a world where they are competing with global pop stars and influencers for consumers' attention, so communication strategies need to be up to...
In an age of information overload, how can scientists and researchers in the nutrition space make sure they’re communicating scientific findings and messages effectively to the public?
Official communications about the health risks associated with a food lose credibility with consumers when they are exposed to new information emphasising the benefits of that food – regardless of the source of the new information.
What is the future of food? Simple communication of complex advances will be crucial, as well as picking up the pace amid a global population boom to feed the world nutritiously and sustainably, according to FoodNavigator and NutraIngredients senior editors.