Confectionery

Hershey's Reese's Minis brand extension was the sixth bestselling consumer packaged goods launch in Convenience stores in 2012

Convenience and indulgence the secret to pacesetting confectionery sales

By Oliver Nieburg

Launches from Hershey, Mondelez and Nestlé were among the top 100 bestselling new food and drink items in 2012 having filled consumer needs for convenience, indulgence and functionality, according to Information Resources (IRIs) ‘New Product Pacesetters’...

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