Consumer Trends

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How will COVID-19 impact health food perceptions?

By Nikki Hancocks

Health food and drink experts have revealed what they believe will be the biggest purchase drivers and the biggest innovation pitfalls post-COVID and how brands can cater to emerging needs.

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How to adapt strategy during a global crisis

By Nikki Hancocks

Within this global health and economic crisis lies opportunity for supplements offering great value for money but companies must act now to flourish, according to a recent webinar from private label supplement developer PharmaLinea Ltd.

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How COVID-19 is shaping global consumer trends

By Nikki Hancocks

COVID-19 has accelerated a number of 'mega' consumer trends and halted others, according to the strategic market insight provider Euromonitor International, providing insight into how consumers' shopping habits are being shaped in the short...

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Editors' top picks: Our 2020 trend predictions

By Nikki Hancocks, Will Chu, Nathan Gray

A new year is upon us and so it's time for NutraIngredients' editors to take on our annual trend-tracking test. We've put together our list of what we believe will be the new and exciting trends in the health and wellness world in 2020.

Woman eating cereal

Global survey reveals shoppers' probiotic perceptions

By Nikki Hancocks

Shoppers believe probiotics provide great health benefits and they want to consume them through food and drink beyond the refrigerator aisle, according to a new survey of more than 11,000 consumers across the world.

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