Not only do consumers perceive fermentation as providing positive health benefits, but they are also happy to pay up to 75% more to receive those benefits, according to consumer research.
Brand positioning experts at HMT (Healthy Marketing Team) have revealed a new report detailing the secrets for successful innovation within sports nutrition.
The disparity between what health claims consumers want to read and what brands are allowed to say on pack is a huge challenge for functional food brands on the European market so it's important to choose ingredients and wording carefully to gain...
As consumers search for holistic and natural ways to improve their immunity, Euromonitor has published a new white paper examining how brands can appeal in a competitive and confusing market.
Consumers are no longer reverting to simplistic phrases like ‘gut flora’ but are instead researching the specific bacterial strains associated with their target health concerns, according to a new trends analysis tool from Lumina Intelligence.
Health food and drink experts have revealed what they believe will be the biggest purchase drivers and the biggest innovation pitfalls post-COVID and how brands can cater to emerging needs.
Within this global health and economic crisis lies opportunity for supplements offering great value for money but companies must act now to flourish, according to a recent webinar from private label supplement developer PharmaLinea Ltd.
COVID-19 has accelerated a number of 'mega' consumer trends and halted others, according to the strategic market insight provider Euromonitor International, providing insight into how consumers' shopping habits are being shaped in the short...
Analysts for the customer insights firm FMCG Gurus have predicted the short and long term impacts of COVID-19 on consumer attitudes and how food, drink and supplement brands can remain front of mind after customers’ purchasing decisions have been transformed...
The nutrition bar market is witnessing an unprecedented merging of categories and is calling into question all health and wellness stereotypes, revealing ‘fascinating’ macros trends and new product opportunities for the whole food and drink industry to...
A new year is upon us and so it's time for NutraIngredients' editors to take on our annual trend-tracking test. We've put together our list of what we believe will be the new and exciting trends in the health and wellness world in 2020.
Research by FrieslandCampina and market insights firm FMCG Gurus has revealed 'clear changes' in the preferences and priorities of the active nutrition market.
After revealing the top health concerns for consumers across 23 countries, global nutrition giant DSM has revealed its tailored solutions to hit the mark with key markets.
Shoppers believe probiotics provide great health benefits and they want to consume them through food and drink beyond the refrigerator aisle, according to a new survey of more than 11,000 consumers across the world.
