Consumer expectation of health and wellbeing focused food and drink has evolved so quickly that the big trends of last year are already outdated but here are the newest trends and the key strategies for success.
New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...
Consumers are bombarded with an overload of nutritional advice and
product marketing - be it from magazines, television shows, and
product advertising - and without a degree in nutritional science,
it's a wonder they can make...
The majority of European consumers appreciate the benefits of
eating healthily but remain confused over the terminology used in
nutritional labelling, according to a recent report by the European
Food Information Council (EUFIC),...