Consumer expectation of health and wellbeing focused food and drink has evolved so quickly that the big trends of last year are already outdated but here are the newest trends and the key strategies for success.
New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...
By Adam Ismail, Executive director, Global Organization for EPA and DHA Omega-3
Inflammation defines the era we live in today. I do not mean inflammation as it relates to health, instead I am referring to the inflammation of information and how consumers devour it.
DNA-based nutrition is set to grow in the UK as 10.3% of food consumption is motivated by a desire for personalised products, according to a Canadean survey.
Consumers are baffled by ambiguous messages about healthy eating and need help to unravel the labelling conundrum, warns the UK Chartered Institute of Marketing.
Consumer awareness of novel ingredients remains low, even among those who claim to always or often read ingredient lists, according to new research from Canadean Consumer.
Freshness dates, nutrition facts panels and ingredients lists are
priorities for most consumers when reading product labels,
according to a new report.
Consumers are bombarded with an overload of nutritional advice and
product marketing - be it from magazines, television shows, and
product advertising - and without a degree in nutritional science,
it's a wonder they can make...
Ten mega trends stretching from age to individualism will determine
the success and shape of any new products to hit the market in the
near future, claims market analysts Datamonitor.
The majority of European consumers appreciate the benefits of
eating healthily but remain confused over the terminology used in
nutritional labelling, according to a recent report by the European
Food Information Council (EUFIC),...
