Energy Drink

Polyana and Marcela Tupinamba

Mother and daughter's dream teas pandemic success

By Liza Laws

This is a lockdown success story about a mother and daughter from Brazil who moved to Sussex and wanted to create functional teas that not only did what they said on the tin but tasted good too.

Getty | Energy drinks

Decision bias: Study compares energy drinks to alcohol and drugs

By Nikki Hancocks

Energy drink consumers show the same biased decision-making processes often seen in people addicted to alcohol, tobacco, drugs and chocolate, say researchers, but the amount they drink does not reduce through cognitive modification techniques.

Pic:iStock

Jamie Oliver leads calls to ban energy drink sales to U16s

By Rachel Arthur

Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...

In 2015 global volumes of energy drinks reached 8.8 billion litres – up 10% from the previous year despite political turmoil around the sector. ©iStock/Elisanth_

Germany overtakes US as top energy drink innovator

By Annie Harrison-Dunn

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

Action on Sugar turns its attention to energy drinks. ©iStock/HandmadePictures

UK report calls for ban on energy drink sales to under 16s

By Annie Harrison-Dunn

A report authored by UK public health lobby group Action on Sugar has called on the UK government to curb energy drink consumption among young people – listing a ban on sales to under 16s as one policy option.

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

Consumer groups have called for a pan-EU ban on energy sales to under 18s following bans in Lithuania and Latvia. © iStock.com / mearman

What if... the EU banned energy drink sales to under 18s

By David Burrows

An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...

Online forum to raise awareness of health risks of consuming energy drinks particularly among young people. © iStock.com / MSPhotographic

Germany asks: When do energy drinks pose a risk?

By Annie Harrison-Dunn

The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports. 

Advertisements will also be subject to restrictions such as obligatory health warnings on the dangers of excessive consumption. © iStock.com / dk_photos

Latvia to ban energy drink sales to under 18s

By Annie Harrison-Dunn

Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.

A man was admitted to hospital because of thirst, sweating and nausea after drinking four cans of the energy drink Burn

The curious case of energy drinks & hypokalemia

By Annie Harrison-Dunn

The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.

Tropical sports and energy drinks are 'another case of category blurring,' says Mintel analyst. Photo credit: Rebecca Siegel.

Tropical energy. A new kind of category blurring?

By Annie Harrison-Dunn

Both Red Bull and Lucozade Sport have launched tropical flavours of their sport and energy drinks – something Mintel says is another example of these sectors trying to slurp soft drink market share.

Daniel Jurena/Flickr

ACADEMICS SUGGEST SALES BAN TO UNDER 18S

'Adolescents don't know what they're drinking': Energy drinks study warns

By Mark ASTLEY

Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and in comments that should serve as a wake-up call for...

Tour de France maillot jaune Bradley Wiggins, pictured during the race in Sète, Languedoc Rousillon, France by WRBM's Shane Starling © July 14 2012

new UNIVERSITY OF TEXAS STUDY SHOWS SIGNIFICANT PERFORMANCE GAINS

Power to the Peloton! Monster Energy picks up cycling pace

By Ben BOUCKLEY

Drinking Monster Energy boosted cycling time trial performance and cognitive functioning, in a new study that suggests sportspeople may benefit from energy drink consumption prior to competition.

What's new in energy drinks?

Trendwatch: What's new in energy drinks?

By Caroline Scott-Thomas

The energy drink market is the fastest growing segment of the European soft drinks industry, so how are newcomers looking to get in on the action?

The coffee and energy drink caffeine divide

The coffee and energy drink caffeine divide

Coffee and tea-based products are free from the caffeine labelling requirements of energy drinks. But is this in consumers’ best interests? Neil Merrett reports.

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