Energy Drink

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Jamie Oliver leads calls to ban energy drink sales to U16s

By Rachel Arthur

Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...

In 2015 global volumes of energy drinks reached 8.8 billion litres – up 10% from the previous year despite political turmoil around the sector. ©iStock/Elisanth_

Germany overtakes US as top energy drink innovator

By Annie Harrison-Dunn

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

Action on Sugar turns its attention to energy drinks. ©iStock/HandmadePictures

UK report calls for ban on energy drink sales to under 16s

By Annie Harrison-Dunn

A report authored by UK public health lobby group Action on Sugar has called on the UK government to curb energy drink consumption among young people – listing a ban on sales to under 16s as one policy option.

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

Consumer groups have called for a pan-EU ban on energy sales to under 18s following bans in Lithuania and Latvia. © iStock.com / mearman

What if... the EU banned energy drink sales to under 18s

By David Burrows

An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...

Online forum to raise awareness of health risks of consuming energy drinks particularly among young people. © iStock.com / MSPhotographic

Germany asks: When do energy drinks pose a risk?

By Annie Harrison-Dunn

The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports. 

Advertisements will also be subject to restrictions such as obligatory health warnings on the dangers of excessive consumption. © iStock.com / dk_photos

Latvia to ban energy drink sales to under 18s

By Annie Harrison-Dunn

Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.

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