Authors of a new review argue that daily caffeine safety thresholds set by regulatory bodies should be lowered, while an industry expert says painting “all energy drinks with such a broad brush is inaccurate and irresponsible.”
Danish energy drink STATE has attracted a host of sporting ambassadors at the very top of their game – including footballer Christian Eriksen, tennis star Caroline Wozniacki and now Swedish cross-country skier and Olympic gold medalist Jonna Sundling....
Biotech start-up, Resorcix, and Israeli beverage manufacturer, Gat Foods, have developed a natural botanical to eliminate Thermophilic Acidophilic Bacteria (TAB) that reduce product shelf-life and affect the flavour of ready-to-drink (RTD) beverages,...
This is a lockdown success story about a mother and daughter from Brazil who moved to Sussex and wanted to create functional teas that not only did what they said on the tin but tasted good too.
A branded guayusa extract showed a trend toward better gameplay on the Fortnite video game in a controlled trial. But the study pointed to the difficulty in translating a product’s demonstrated biochemical effects into results in the complex format of...
Three friends who met at university and were fed up with the jittery feeling coffee gave them have created an energy drink powered by matcha green tea.
Energy drink consumers show the same biased decision-making processes often seen in people addicted to alcohol, tobacco, drugs and chocolate, say researchers, but the amount they drink does not reduce through cognitive modification techniques.
With the Asia Pacific food and beverage food industry growing at a rapid rate over the past few years, and even more advancement predicted to come, we bring you three of the most significant emerging categories showing strong potential for growth moving...
A UK start-up blurring the lines between ‘classic matcha’ and ‘energy drink’ has developed a caffeinated beverage for millennials. FoodNavigator spoke to Matcha Works co-founder Harvey Hodd to find out how the sparkling drink sets itself apart in both...
Traditional tea-like leaf guayusa is ripe for innovation in branded European goods after recently winning EU novel foods approval, says Ecuadorian firm Waykana.
Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...
For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel.
A report authored by UK public health lobby group Action on Sugar has called on the UK government to curb energy drink consumption among young people – listing a ban on sales to under 16s as one policy option.
The German arm of consumer group Foodwatch has called on Monster Energy to voluntarily stop using health claims on its drinks following clear recent political calls for change.
The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to alertness and concentration.
Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane sports and rock music.’
Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.
The Irish public health body Safefood has called for more research on energy drinks and binge drinking in Ireland as well as health halos created by sports event sponsorship.
An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...
The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports.
Trade association Energy Drinks Europe (EDE) has joined calls against bans on energy drink sales to under 18s in Lithuania and more recently Latvia, which it says might be contrary to EU law.
Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.
The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.
The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel.
US energy drink manufacturers primarily advertise on television channels that appeal to adolescents, according to a study in the Journal of Nutrition Education and Behavior.
The Danish Veterinary and Food Administration (DVFA) is to begin a campaign to stop parents and schools giving energy drinks to children at birthday parties and after sport.
Both Red Bull and Lucozade Sport have launched tropical flavours of their sport and energy drinks – something Mintel says is another example of these sectors trying to slurp soft drink market share.
Children who drink sweetened energy drinks are 66% more likely to be at risk from hyperactivity and inattention symptoms, according to a study in the journal Academic Pediatrics.
Energy drink consumption among young people, particularly in connection with alcohol, presents a significant public health concern that warrants further research and regulation, according to a report authored by World Health Organisation (WHO) officials.
Energy drink consumption improves sports performance by 3%–7%, but also increases insomnia, nervousness and the level of stimulation after a competition, according a study.
The sports and energy drink market has grown from £1bn in 2009 to £1.5bn in 2014 as tired consumers look to these products to beat fatigue, according to a report by Mintel.
Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and in comments that should serve as a wake-up call for...
The drinks industry has slammed as “absurd” Western Australia’s decision to ban energy drinks as mixers during late-night screenings of World Cup matches.
Sources close to GlaxoSmithKline have confirmed that the sale of its iconic Lucozade and Ribena brands to expanding Japanese beverage giant, Suntory, will proceed for a sum closer to initial estimations of £1bn (€1.18bn/$1.55bn), but an industry analyst...
PepsiCo is exploring the potential of natural energy drinks containing Chinese herbal extracts that can alleviate fatigue and enhance sports performance without a big dose of caffeine, a patent application indicates.
GlaxoSmithKline will sell its “iconic brands” Lucozade and Ribena to a beverage giant – if the price is right – the company announced in its Q1 results yesterday.
new UNIVERSITY OF TEXAS STUDY SHOWS SIGNIFICANT PERFORMANCE GAINS
Drinking Monster Energy boosted cycling time trial performance and cognitive functioning, in a new study that suggests sportspeople may benefit from energy drink consumption prior to competition.
Red Bull has welcomed a ruling from France’s highest constitutional court striking-down the government’s plans to tax caffeine and taurine-rich energy drinks from 2013.
The mother of a US teenager who died due to caffeine toxicity after consuming energy drinks is suing Monster Beverage Corporation, and one of her lawyers is calling on the FDA to regulate the beverages and ban sales to minors.
Consumer watchdog Which? says it has held trials relating to health claims for 'functional' drinks, and found that the effects of one specific calorie-burning soft drink were not 'as impressive as implied', while the likes of Yakult...
A new Leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market.
Hansen Natural, the maker of Monster Energy, is embarking on a major expansion plan in Europe as back home in the US, manufacturers of alcoholic energy drinks protest against a Michigan state ban.
