European Specialist Sports Nutrition Alliance


archive article of the week

Sports nutrition growth spoiled by ‘wrong and immoral’ marketing

By David Anderson

The global sports nutrition industry is forecast to leap in size from $28bn in 2016 to $45bn in 2022 but the industry believes its growth is being stymied in Europe by restrictive regulation while critics argue the industry is still undermined by some...

© iStock


Sports nutrition regulation has improved but is still uncertain: ESSNA

By Emma Jane Cash

Regulation for sports nutrition has had a long and winding road over the last decade but there are still issues that need addressing, says European Specialist Sports Nutrition Alliance (ESSNA) vice-chair Stuart Shotton ahead of his talk at Vitafoods 2017...

'There is a clear dichotomy between those interested in performance optimisation and health optimisation...' ©iStock/kieferpix

'there is a risk that brands alienate their core consumers'

Sports nutrition 2.0: The category is playing a dangerous game

By Shane Starling

Sports nutrition has long-expanded beyond its hardcore niche to become a global multi-format, multiple demographic, multi-billion euro behemoth – but is everybody winning in the game of sports nutrition 2.0? We asked sector expert Nick Morgan from Sports...

'We actually don't have a main competitor in this space' ©iStock/kagenmi

Firm champions sports nutrition on another (genetic) level


Beverly Hills-based FitnessGenes is bringing its DNA-driven personalised nutrition concept to sportspeople at all levels – and has moved across the pond to the UK and Europe. Is the sports world ready for personalised nutrition?

ESSNA: 'Consumption patterns in our sector are greatly varied depending on type, frequency and intensity of exercise.' ©iStock

ESSNA: Sports nutrition needs vitamin exemption

By Shane Starling

The European sports nutrition industry wants exemption from vitamin and mineral minimum levels required for some foods to claim healthy status – it says the levels are too high for many sports food consumption occasions.


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