Swiss start-up incubator MassChallenge has dished out almost €1.4m in funding to food based start-ups that are offering the industry a new approach to fair trade coffee; a device to fight food fraud; and a probiotic to boost the meat sector.
Food companies do not yet face the ethical sourcing equation of the
clothing industry, where brands from Nike to Marks & Spencer
cannot afford a single claim of sweat-shop production. But the
moment is fast approaching for food,...