Food And Drink

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

2016: A great opportunity for start-ups and small brands

Food and drink trends focus on smaller brands

By Noli Dinkovski

The growing importance of smaller food and drink brands, arising from the fragmentation of consumer beliefs about food, is one of 10 key trends identified next year by New Business Nutrition.

Ancient grain chia and prickly pear are growing in popularity among food and drink makers, says Mintel

Ancient ingredients are the next ‘superfoods’, says analyst

By Nicola Cottam

Global food and drink manufacturers should exploit the ‘superfood’ potential of ancient ingredients such as prickly pear cactus and chia seeds, known for their rich nutrient content and health-giving properties, says Mintel global food science analyst,...

Food Vision 2014: In pictures

Food Vision 2014: In pictures

By Nathan Gray

The Food Vision event in Cannes brought together global food and drink industry leaders to tackle some of the biggest issues and key topics directly affecting the future of the industry and the profitability of businesseses. FoodNavigator and the Food...

Food scientists need to build bridges with consumers, delegates at the Food Vision Conference heard

Food Vision

Celebrity chefs needed to sell food science to consumers

By Rick Pendrous

Food firms must woo celebrity chefs and other ‘foodies’ more to help consumers understand the industry’s use of science, including biotechnology and nanotechnology, experts from the sector have argued.

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