Special edition: functional foods

Functional Foods: The end of the processed foods era?

By Peter Wennstrom

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.

Making the most of omegas

Making the most of omegas

Intensive marketing and increased health preoccupations could both
be responsible for the mounting consumer awareness of fatty acids
in Australia and New Zealand and the favourable perception of
polyunsaturated 'good' fats...

Checking folate levels

Checking folate levels

New methods to analyse the essential B vitamin folate, both in
foods and in blood products, are being developed by scientists to
help in setting recommended folate levels.


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