To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.
NutraGenesis is presenting a new line of patent-pending whole food
mushroom powders for use in dietary supplements and functional
foods called MycoFusions.
Lack of choline in the American diet is a public health issue,
according to a Solae nutritionist, and the way is open for
manufacturers to develop more choline-fortified foods and to use
the nutrient as a selling point.
Australia looks set to widen the definition of 'wholegrain' to
allow more foods to include this term, increasingly associated with
heart health, on their product labelling.
Food companies around Europe are adding heart-healthy omega-3 fatty
acids to traditional products as they seek to meet increasing
consumer demand for healthy food.
Intensive marketing and increased health preoccupations could both
be responsible for the mounting consumer awareness of fatty acids
in Australia and New Zealand and the favourable perception of
polyunsaturated 'good' fats...
People eating a mixed diet of lower-fat and high-fat foods consume
more vitamins and minerals than those who stick to only lower-fat
foods or high-fat foods, according to a study by researchers in the
US.
New methods to analyse the essential B vitamin folate, both in
foods and in blood products, are being developed by scientists to
help in setting recommended folate levels.
