An Australian living in London has overcome an extraordinary set of challenges including Brexit, the pandemic and more recently a sharp rise in prices as a result of the war in Ukraine to keep his vitamin enhanced juice business thriving.
UK adults drastically underestimated sugar levels in fruit juices and smoothies by 48% on average and significantly overestimated content in energy drinks and CSDs says a hard-hitting comment in The Lancet.
The British Soft Drinks Association (BSDA) has reiterated that fruit juice plays a positive role in the diet after a new report found a link between drinking it and an increased risk of contracting type 2 diabetes.
With rumors emerging that Danone is selling its 51% stake in its fruit juice JV with Chuiquita Brands International, one industry source told BeverageDaily.com that the French firm was likely ‘glad to be rid’ of a business blighted by mismanagement.
Coca-Cola is introducing its Minute Maid juice brand to the UK
market this week, which is currently experiencing booming juice
sales thanks to increasingly health-conscious consumers, reports
Hain Europe, a division of the US natural and organic food company
the Hain Celestial group, is set to launch a range of healthy
drinks, made from a mix of fruit juice and soy, on the European
market in coming months.