A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
Ingredients supplier BENEO has conducted research into the functional beverage market in Spain which pointed to particularly strong consumer demand for products giving energy that can be scientifically substantiated.
Fruit and vegetable juices are excellently placed to take
functional innovation forward, but producers must first get to
grips with the intense scrutiny their products will attract from
regulators and consumers, says Cargill nutritionist.