As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...
The global functional, allergen-free, organic and other healthy foods market will push through the $1 trillion (€770m) mark for the first time in 2017, as consumer interest in preventing illness via foods snowballs, says Euromonitor International.
The American Beverage Association (ABA) has lashed out at the British Medical Journal (BMJ) for a critical article series on sports drinks, and said the journal showed bias in overlooking 'widely accepted' research thereon.
A new study on betaine has added to the science backing the ingredient’s sports nutrition benefits, demonstrating that supplementation for two weeks helped improve power and force.
As sports drinks continue to make inroads as a mainstream option for quenching consumers thirst, manufacturers are increasingly facing the challenge of catering for both the committed athlete and the casual shopper.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Despite accounting for nearly half of the world's sales of sports
and energy drinks, Asia remains one of the most underdeveloped
global markets, finds a new report on worldwide sales of sports and
energy drinks by beverage analysts...
The PepsiCo sports beverage unit Gatorade has signed a marketing
agreement with International Speedway, a US promoter of motorsports
activities, which will run to 2008.
Gatorade, the sports drink brand owned by PepsiCo, has confirmed
that it will not renew its sponsorship of the US-based NASCAR car
racing event, and that it will focus instead on stock car racing
drivers and races.
A 16 per cent rise in fourth quarter profits at giant snack food
and soft drink maker PepsiCo has been offset by growing concerns
about the recently acquired Gatorade sports drink business.
After months of baited breath soft drinks giant PepsiCo Inc.
finally obtained the approval, albeit by a hair's breadth, to buy
Quaker Oats Co. and its successful Gatorade brand.
The Federal Trade Commission (FTC) is getting ready to vote as
early as Wednesday on whether to try to block PepsiCo Inc.'s
proposed $13.8 billion acquisition of Gatorade sports drink maker
Quaker Oats Co.
