“Greenwashed out” consumers are lethargic from a lack of transparency and distrust in some brand sustainability claims, market research company Euromonitor told the audience at Food Ingredients Europe (FiE).
By Mark Tallon, Managing Partner, Legal Products Group
'Bio', 'green', 'carbon neutral', 'eco' and 'nature friendly' are common claims on functional foods, but as we enter 2024 we will see the implementation of the Green Washing Directive (GWD) banning misleading...