Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
The UK’s Advertising Standards Agency (ASA) has upheld complaints that adverts for Kellogg’s ‘wholesome’ cookies were misleading and implied that the snacks were healthier than they actually are.
US cereal maker Kellogg targets the mushrooming heart healthy market with a new line extension – specifically aimed at women - to its Smart Start range.
Kellogg's health and wellness division is about to birth its first
products: protein-fortified waters, snack bars and meal bars that
will take the Special K brand out of cereals and into the pharmacy
aisle.
A dispute which pitted US food giant Kellogg against the somewhat
smaller Green Turtle Bay Vitamin Company over the latter's
trademark vitamin, Sunnie, has ended with a victory for the smaller
company.