Daily consumption of a probiotic drink containing Lactobacillus casei Shirota could significantly reduce the incidence of antibiotic-associated diarrhoea, according to new research in people with spinal injuries.
Brits are responding to successful marketing from the likes of Danone and Yakult and embracing digestive health products such as probiotic yoghurts and drinks, but the market has plenty of room for further growth, according to a Datamonitor report.
Yakult, the leading global probiotic yogurt drink, puts its success
down to three major factors: the scientific backing for its
probiotic strain, the high quantities of live bacteria found in
each serving, and the affordable price...