Supplementation with nicotinamide riboside may improve muscle mitochondrial biogenesis, according to data from a first-of-its kind five-month-long clinical study with twins.
Branded ingredient supplier ChromaDex announced an 18% sales gain in a recent earrings report. A continued push to increase the science behind its TruNiagen brand is part of the reason, the company’s co-founder said.
With recent data providing “solid evidence” for nicotinamide riboside’s effects on inflammation and body composition, combining NR with exercise will see us “really get some place”, says Dr Charles Brenner.
When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill...
NAD has become highly regarded in scientific research in recent years because of its role in biological functions. Now, Dr. Charles Brenner, the Roy J. Carver Chair and Head of Biochemistry at the University of Iowa, will receive a humanitarian grant...
Personalised nutrition and other specific therapeutic functions with a focus on changing the concept of ageing are the way forward for ChromaDex’s flagship nicotinamide riboside (NR) supplement, said the firm.
French dairy giant Danone’s US subsidiary, Dannon, has been told to alter advertising for a yogurt product by the voluntary advertising watchdog, the National Advertising Division of the Council of Better Business Bureaus (NAD).