Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.
Controversial stimulant DMAA – the substance that has caused more doping violations in recent years than any other including blood boosters and steroids – was responsible for just one violation during the 2012 London Olympics.
DSM is using the Olympic Games to highlight its sports nutrition offerings like carotenoids and vitamin D by sponsoring different teams within the Dutch and German contingents at the London Olympiad which negins on Friday.
The Olympic Games have in the past brought the food supplements industry to the edge of its collective seat – but not necessarily in fevered anticipation of the world-class sporting fare on offer as anti-doping scrutiny has raised contamination issues.
This year’s Beijing Olympic Games may have been good for China’s public image but the smooth running of the event was built on multiple state-prompted sacrifices and the food ingredients industry was one of the lambs that copped it in the neck for ‘the...
Pharmaceutical firm GlaxoSmithKline is to produce nutritional
supplements for the ATP, the governing body for men's tennis, under
a new scheme designed to limit the risk of supplements causing
tennis players to test positive.
The Olympic Games have triggered a raft of new sports drink
launches and heightened marketing activity that will benefit
further growth of Europe's €1 billion sports drink sector. But the
sector continues to attract a wider range...