Protein’s health halo remains firmly in place as a report identifies protein-based Ready to Drink (RTD) and protein type/content as prime category opportunities to excel in the growing sports nutrition category.
Whey protein is known for bioactivity and functionality, but it can also come with an unpleasant taste. Arla Food Ingredients offered up a solution to that problem at SupplySide West.
Functional food firm Huel reveals details of an agreement with Sainsbury's to stock its nutritionally complete meal on supermarket shelves for the first time.
Results from a global survey revealed that many consumers are gravitating towards ready-to-drink sports nutrition products, as opposed to powders or bars.