Ready Meals

Fit Kitchen is bringing better nutrition to the ready meals category

Fit Kitchen talks nutrition, diversification and growth

By Katy Askew

UK start-up Scratch Meals launched Fit Kitchen in January last year. Today, the low-calorie, high-protein ready meals are available in Sainsbury’s, Waitrose, Ocado and Booths. FoodNavigator caught up with co-founder and managing director Phil Pinnell...


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