A clearly humorous, fantastical tone – and a lack of overt reference to a health benefit – helped a Red Bull advertising campaign stay on the right side of health claims advertising regulations, according to the UK’s watchdog.
Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is fruitless.
Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett of MMR Research.
energy drinks giant defends 'ironic' advertisement
Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...
Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...
‘Absolutely insane’ that Red Bull can trademark the word ‘Red’: brewery
The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.
Simply filling a soft drink bearing a trademarked brand name does not itself violate an EU directive regarding use of that sign, according to the European Court of Justice (CJEU) in a high-profile ruling involving Red Bull.
Global energy drink leader Red Bull has taken a rare step back by withdrawing Red Bull Cola and Red Bull Energy Shots from the US market – but says it has no plans to withdraw the products from the other 20 markets where they are sold.
Yesterday a story on BeverageDaily.com and NutraIngredients.com implied that a recent European Court of Justice (ECJ) decision meant French authorities had the authority to remove Red Bull from the market if they had valid safety concerns.
Australia’s most populous state, New South Wales (NSW), is considering a ban on high caffeine energy drinks in the Red Bull-led sector, after its Primary Industries minister, Ian McDonald, highlighted products loaded with up to 15 times recommended caffeine...
Banning Red Bull Cola over its use of decocainised cocoa leaf extracts will be difficult to make stick in the absence of adverse events, according to the pan-European better nutrition trade group the Alliance for Natural Health (ANH).
Decocainised coca leaf extract, which has been linked to the recent alleged discovery of traces of cocaine in some samples of Red Bull Simply Cola, will not face regulatory scrutiny regarding its wider use in formulations.
Red Bull says it is not concerned over an upcoming European Food Safety Authority (EFSA) review the use of ingredients like taurine and glucuronolactone in energy drinks and remains committed to EU expansion.
The European energy drink market has seen something of a slowdown
in growth in the last couple of years, as we reported earlier this
week, with a plethora of 'me-too' products launched in the 1990s
falling by the wayside...
The makers of the market leading energy drink Red Bull have
introduced a sugar-free version to the UK market this month. The
company claims it is the first global energy drink brand to address
the growing consumer demand for diet...
Red Bull and vodka is a popular drink in many British and Irish
bars, but its popularity could be dampened by a recent warning that
the energy drink, and others like it, should not be drunk with