Health and wellness positioning based on growing consumer awareness of inherent properties such as antioxidants along with provenance is proving a market driver in the adult soft drinks sector as it navigates the challenges posed by EU health claims regulation,...
A new beverage is claiming to be the first ice tea that can safeguard the health of teeth, thanks to the use of isomaltulose in place of sucrose and an aseptic process that prevents bacteria without the need for acids.
A German manufacturer of organic soft drinks says it may consider further cooperation with individual Olympic organizations in order to boost the international reputation of its branded range of sports beverages.
As soft drink makers face growing criticisms over the potential detrimental health impacts of some of their ingredients, BeverageDaily.com takes a look at how the industry is adapting to ever-changing market concerns in the first of a two part article.
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
America's soft drinks association said it would have to look again
at benzene in drinks, after new tests revealed to
BeverageDaily.com suggest it and food safety authorities
failed to stamp out a problem.