Sports Drink

What we think of pink: Study suggests pink drinks improve running speed

18-May-2021 By Nikki Hancocks

A new study has concluded that mouth rinsing with a pink drink can create a placebo effect which helps the consumer run faster.

Whey protein shown to boost mitochondria in runners

02-Oct-2020 By Hank Schultz

A recent study showed supplementing runners with whey protein provided greater mitochondrial adaptations in response to exercise than did a carbohydrate-only drink used as a control.

Endo Sport launches UK’s first CBD-infused sports drink

12-Nov-2019 By Will Chu

Endo Sport launches the UK’s first CBD-infused sports drink that harnesses the active ingredient’s anti-inflammatory properties to help reduce post-exercise muscle soreness and aid recovery.

Tour de France puts ketones under the spotlight

26-Jul-2019 By Shane Starling

Major ketone ester manufacturers are reporting booming business as pro cycling’s biggest race courses through the French countryside and mountain ranges.

Why PepsiCo, Coca-cola are betting on functional food and beverage brands

01-Nov-2018 By Adi Menayang

Legacy CPG companies PepsiCo and Coca-Cola have each snapped up or invested heavily in a functional food and beverage brand this year.

Maize starch, glucose sports drink improved hydration among Australian footballers, study suggests

01-Oct-2018 By Adi Menayang

Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.

Coca-Cola bets on coconut water-based sports drink brand BodyArmor

16-Aug-2018 By Adi Menayang

Riding on the ‘clean label’ sports nutrition movement, beverage giant Coca-Cola announced that it is acquiring a minority stake in BodyArmor, structured to lead to a full acquisition.

Findings that teenagers drink sports drinks 'socially' prompts call for tighter regulation

28-Jun-2016 By Annie Harrison-Dunn

About 90% of teenagers drink sports drinks for the 'nice taste' not the intended functional purpose, which is needlessly increasing their risk of obesity and tooth erosion, according to a study from the Cardiff University School of Dentistry.

Sports drinks scratching surface of mainstream potential - Powerade

12-Feb-2009 By Neil Merrett

Sports drinks may be breaking through the niche beverage wall, but their future will lie in meeting a variety of consumer trends across the entire beverage market, says the senior brand manager of Powerade.

Accelerade becomes WBCA's 'official' sports drink

03-Oct-2002

The US Women's Basketball Coaches Association (WBCA) has named
Accelerade, made by PacificHealth Laboratories, its official sports
drink. As part of the new partnership, PacificHealth will also
develop a nutrition education programme...