With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
Three-year-young cold-pressed health drink startup, Exalt, is set to provide bespoke recovery drinks to the premier league football club Tottenham Hotspur, with regular nutrition reformulations based on athletes' health stats and targets.
Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.
About 90% of teenagers drink sports drinks for the 'nice taste' not the intended functional purpose, which is needlessly increasing their risk of obesity and tooth erosion, according to a study from the Cardiff University School of Dentistry.
Sports drinks may be breaking through the niche beverage wall, but their future will lie in meeting a variety of consumer trends across the entire beverage market, says the senior brand manager of Powerade.
The US Women's Basketball Coaches Association (WBCA) has named
Accelerade, made by PacificHealth Laboratories, its official sports
drink. As part of the new partnership, PacificHealth will also
develop a nutrition education programme...