By Hank Schultz, Danielle Masterson and Mary Ellen Shoup
The recent Sports Nutrition Summit brought cutting edge scientific and market insights to attendees who also had the opportunity to make important contacts with major players in the industry.
When Amazon enters a new category, it’s common for existing players in that space to shudder. It entered the sports nutrition category in stealth mode this year.
The sports nutrition market continues to ramify beyond the dedicated gym goer set. In this era of Active Nutrition, those companies with ingredients that can play in multiple spaces will prosper, a supplier says.
The multi-billion euro sports nutrition sector is changing faster than you can say ‘millennial buy-in’, but is your firm abreast of the game-changing shifts that matter most?
The European Specialist Sports Nutrition Alliance (ESSNA) will build links with remaining EU member states in the wake of the UK’s shock decision to leave the bloc, but its London HQ is in jeopardy.
Irish dairy ingredients specialist Glanbia Nutritionals once filled its sights almost exclusively with the sports nutrition sector, but the explosion of interest in protein means the ‘ordinary’ mainstream food industry is a bigger and bigger target.
The European Specialist Sports Nutrition Alliance (ESSNA) is set to expand its remit to become a trade body for the European sports nutrition sector, the group says.