Trademark

Tossed Sal-ad: Leon has had to rename its 'superfood' salads but has the ASA gone too far?

Trademark/brand name defence rejected

Supermoan: UK bans superfood claim

By Lynda Searby

'Natural fast food' restaurant chain Leon has been ordered to remove the term ‘Original Superfood Salad’ from its menu after the UK Advertising Standards Authority (ASA) found it did not qualify as a brand name exemption under the EU nutrition...

Can of Chinese Red Bull (Picture Credit: Flickr/Mararie)

ANALYST WARNS BRANDS MUST BE 'EXTRA VIGILENT'

Chinese fake seizures prompt Red Bull response

By Ben BOUCKLEY

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...

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