Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
A quintet of bioniformatics experts have taken a stab at devising an AI-powered method to find dietary supplement adverse event information within messages shared on Twitter. But an expert in the field doubts the approach will prove fruitful.
The UK Advertising Standards Authority (ASA) has ruled that a tweet and Instagram post advertising Protein World’s ‘Carb Blocker Capsules’ did not adhere to European nutrition health claims legislation – warning the company that the product name ‘Carb...
Unilever has launched its “biggest ever campaign” for the yeast extract spread Marmite, but new research published at the launch has been mocked on Twitter as “egregiously wrong”.
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
