Vitamins

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Fat-soluble vitamin status linked to self-reported health

By Nikki Hancocks

Self-reported health (SRH) is significantly associated with plasma vitamins A and D status, suggesting these fat-soluble vitamins are associated with reduced mortality, according to new cross-sectional data.
implications of these modifiable nutrients...

Available in six-count packages, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins launch at US retailers next month. Pic: Babybel

Babybel goes functional with vitamins and probiotics

By Jim Cornall

To meet the rising consumer demand for functional products in 2021, Babybel is introducing a new range of functional dairy snacks in the US this month in two varieties, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.

Getty | TeroVesalainen

Vitamin market set to hit £500m but where are the new users?

By Nikki Hancocks

Use of Vitamin D supplements is growing fast thanks largely to growing media attention during the pandemic but interest in nearly all other single vitamins has dropped, and there's still a lack of new consumers entering the UK supplements market,...

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Guest article

ONHA’s view: Don’t let strong sales in 2019 obscure important issues

By Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Successful evaluation of the progress or travails of 2019 requires more than measuring growth in dietary supplements sales, which by that measure alone indicates we had a banner year.

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