Private label gum maker Fertin Pharma says that mass-market gum makers are content with existing health claims on sugar free gum and are unconcerned about boosting the effects through added ingredients.
SPECIAL EDITION: HEALTHY AND FUNCTIONAL CONFECTIONERY
Colombian researchers have questioned the clinical benefits of sugar free chewing gum to prevent dental caries and gingivitis after a double-blind, randomized controlled trial. A scientist from Mondelez has doubted the findings.
Chewing gums backed by approved health claims and with low price points are a rare growth opportunity in the mature Dutch confectionery market, according to market analysts Canadean.
A high-dose satiety gum containing a potato extract and African mango has launched in the US that takes four pieces to achieve clinically-backed results.
The positive EFSA opinions for gum claims under Article 13.1 will compel the sector to further innovate along functional lines, says an expert who argues that gum is the confectionery category 'most likely' to get such regulatory backing.
Positive opinions issued by EFSA for sugar-free chewing gum and the claim that it helps to strengthen teeth and neutralise plaque acid will, no doubt, leave R&D teams in the leading gum brand owners smiling.
The European Food Safety Authority (EFSA) has approved a health claim for xylitol, sorbitol and mannitol-based sugar-free chewing gum that it reduces the risk of tooth decay.
Gummy bear candies, not traditionally seen as a first line of defence in battling tooth decay, may play some role in providing oral health care to children when containing some sugar alcohols, according to a new clinical trial in the US.
