Supplementation with a standardized Ashwagandha root extract may reduce stress and anxiety in healthy individuals with mild to moderate stress-related symptoms, compared to placebo, says a new study from Sabinsa.
Nektium scientists are working to better educate on the benefits of adaptogenic ingredients and improve classification, with a focus on two of the "hero" ingredients of this realm: Rhodiola rosea (RR) and Withania somnifera (WS).
There's consumer demand and innovation avenues in abundance when it comes to food and drink for cognitive health but brands must educate on the more novel ingredients if these are to flourish beyond the niche audience, Mintel experts advise.
One 400 mg dose of an ashwagandha extract may improve working memory and maintain reaction times, says a new study from scientists at Texas A&M University, the University of Wisconsin, and Increnovo LLC.
Supplementation with ashwagandha may improve the psychological well-being and support academic success of college students in the United States, according to recent research published in the Journal of Medicinal Food.
The global Reishi mushroom market is projected to reach €4.24 billion by 2027, thanks largely to growing interest in functional food and drink, according to a new report from Allied Market Research (AMR).
It’s not just immune support products that are selling well for dietary supplement firms, with consumers also seeking our adaptogens and products to help manage the stress of living through a pandemic, says the CEO of Herbalist & Alchemist.
How palm oil supply affects endangered orangutans, or coffee production impacts migratory birds are relatively well-known for many consumers, but they may not be aware of “panda-friendly” Schisandra sphenanthera. This could be set to change.
Interest in adaptogens like Ashwagandha, Rhodiola, Maca, and Holy Basil is on the rise among food and beverage formulators, but what do they do, which brands are blazing an early trail, and who is buying the products?