Consumer Behavior

Vitafoods insights: the cost of going green

Vitafoods insights: the cost of going green

By Olivia Haslam

The European supplements industry has expressed widespread support for government-enforced sustainability standards in a Vitafoods Survey, but it doesn’t want to shoulder the cost.

GettyImages - Choosing supplements / Luke Chan

Brands ignoring consumer emotion 'missing a trick'

By Olivia Haslam

Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.


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