While digestive health remains the leading health position for probiotics in the US, immune support is the second most popular positioning with online reviews growing 26% in the first half of 2020 to hit 179,000 in July, says Lumina Intelligence.
Probiotic products for immune health are enjoying a surge in online searches – with some brands enjoying a 500% boost, but what can businesses do to turn interest into commercial success? Lumina Intelligence’ online marketing expert reveals her top tips...
A young Malaysian entrepreneur has detailed how she transformed her father’s cosmetics business into a thriving supplements and detox drinks firm, thanks to a commitment to innovation and embracing e-commerce.
China's food and nutrition regulations have been closely watched by brands, suppliers and consumers alike, with infant formula and e-commerce being particularly important issues for both domestic and overseas players.
Probiotics and e-commerce are two of the most prominent priorities for Chinese consumers when it comes to dietary supplements, according to a Mintel report on 2018's top supplement trends in China.
Direct selling is on the rise in India, with analysts predicting the industry will reach a value of US$8.96bn (Rs645bn) and create almost 20 million jobs in the country by 2025.
China's 'new retail' phenomenon — whereby companies like Alibaba seek to converge e-commerce insights with bricks-and-mortar retail operations — could provide as many opportunities for supplement brands as it has done for food firms, Blackmores...