The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?
Lowering sodium and increasing potassium intake may exert “convincing blood pressure lowering effects,” especially in hypertensive individuals, according to a paper by Austrian researchers.