By Vicky Davies, global marketing director, performance and active nutrition, FrieslandCampina Ingredients
It’s a well-known truth in the health and nutrition industry that today’s consumers are more health conscious than ever. Increasingly, they’re taking preventative measures to tackle a variety of health issues to improve feelings of overall well-being.
Over the last 20 years, the increase in exclusive breastfeeding and formula milk consumption, particularly in upper-middle-income countries, has led to product makers and ingredient suppliers revising plans in order to meet demand.
In 2020, Dutch dairy cooperative FrieslandCampina said its operating companies in 28 of the 41 markets realized strategic revenue growth in comparison to 2019. E-commerce revenue grew by more than 50% worldwide.