A combination of caffeine, theacrine and methylliberine improved speed, accuracy, and cognitive abilities in video gamers. The study, published in Cureus, compared this combination to placebo and caffeine alone.
As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.
The EyeMuse-branded ingredient is supported by published studies, giving formulators a new option for products for consumers with digital device-related eye fatigue, from everyday professionals to gamers.
A new year is upon us and so it's time for NutraIngredients' editors to take on our annual trend-tracking test. We've put together our list of what we believe will be the new and exciting trends in the health and wellness world in 2020.
Kyowa Hakko saw value in marketing its branded citicoline Cognizin directly to consumers at the SXSW Gaming event this past weekend, which is a gamer-focused offshoot of the popular SXSW event in Austin, TX.