Influencer marketing continues to grow, with collaboration and authentic communication key to brand survival, according to experts presenting at the recent Vitafoods event in Geneva.
A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns.
The French consumer affairs and fraud control watchdog is clamping down on online influencers with fines of up to €300,000 and prison-sentences of up to two years, after discovering the majority do not comply with regulations.
NuSkin Enterprises is among the latest multi level marketing companies transitioning to a hybrid model that includes affiliate marketers, the company announced recently.
The COVID-19 pandemic has seen a sharp rise in the power of influencer marketing for health and wellness brands in APAC, as they seek pole position in a category which has been further elevated as consumers seek to strengthen their immune system and manage...
When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill...
Social media is driving a whole host of nutrition myths and causing a growing number of young adults to become totally obsessed with their diets, health and nutrition experts have been warned.
